Bayraktar Attorneys helps foreign entrepreneurs and online businesses navigate the legal rules of selling in Turkey. From your website terms and privacy policy to consumer protection, data rules and disputes, we make sure your online business is compliant and protected, all in English.
The rules for online commerce in Turkey have grown more detailed in recent years, especially for larger platforms and marketplaces. Whether you are a start-up or an established brand entering the Turkish market, we keep you on the right side of the law and reduce the risk of fines and disputes.
Talk to an English-speaking e-commerce lawyer today. The first consultation is free and there is no obligation.
Running an online business means meeting a web of rules at once, on consumers, data, contracts, advertising and tax. Missing one can bring complaints, refunds or fines. Our team reviews your operation as a whole and puts the right documents and practices in place.
We commonly help with:
Turkish law sets a framework for who can sell online and what they must disclose. The core rules come from the Law on the Regulation of Electronic Commerce (Law No. 6563) and its regulations, which were expanded in recent years to cover large marketplaces more closely.
Many online sellers and intermediary service providers must register with ETBIS, the Electronic Commerce Information System run by the Ministry of Trade. Registration records who is behind a website and is a basic compliance step for operating lawfully online.
Online sellers generally have to make certain information easy to find, including the identity and contact details of the business and clear terms for orders, prices and delivery. We check that your site shows what the law requires.
Recent amendments placed extra obligations on large electronic commerce marketplaces and intermediaries, and some very large platforms need an electronic commerce licence. If you run or sell through a marketplace, we explain which of these rules apply to you.
Selling to consumers online is governed by the Consumer Protection Law (Law No. 6502) and the rules on distance contracts. These give buyers clear rights, and getting your practices right builds trust and cuts down on disputes.
Key points for an online seller include:
As soon as you collect names, addresses, payment details or browsing data, you fall under the Personal Data Protection Law (KVKK, Law No. 6698). You generally need a lawful basis to process data, must inform customers how their data is used, and must keep it secure. We prepare your privacy notice, cookie practices and internal policies, and help you meet your obligations if data is transferred abroad. This work sits closely with the wider corporate compliance we handle for online businesses.
Sending marketing emails, texts or calls to customers is regulated. As a general rule you need the recipient’s prior consent before sending commercial electronic messages, and consents and opt-outs in Turkey are managed through the state message management system (İYS). Every message must let the recipient unsubscribe easily. We help you set up compliant sign-up flows and marketing practices so your campaigns do not expose you to complaints or penalties.
Your brand, content and product listings are valuable, and the online market makes them easy to copy. We help protect your trademarks, deal with counterfeits and infringing listings, and handle domain name and brand reputation issues. For registering your mark, see our trademark registration service. When disputes arise with customers, suppliers or platforms, we represent you in negotiation, mediation, arbitration or court and work for an efficient resolution.
We learn how your online business works and review your site, documents and current practices against Turkish rules.
We give you a clear list of what needs fixing, from ETBIS registration to consumer, data and marketing compliance.
We prepare or update your terms of service, privacy policy, distance sales contract and information notices.
We assist with ETBIS registration, marketing consent flows and any platform or licensing steps that apply.
We keep you updated as the rules change and stand ready to handle disputes, complaints or enforcement.
We advise foreign online businesses selling into Turkey, entirely in English.
Consumer, data, marketing and platform rules reviewed together, not in isolation.
Clear, enforceable terms and policies that fit how your business actually runs.
From complaints to litigation, we protect your position if something goes wrong.
Atty. Nevzat Oğulcan Bayraktar
Confidential, English-speaking e-commerce support from setup to dispute resolution.
This page provides general information about e-commerce law in Turkey and does not constitute legal advice. For guidance on your specific situation, please contact Bayraktar Attorneys for a consultation.
